Isa de Ponce is a brand that celebrates the bold, unfiltered spirit of Isabel Maria Flores—Isa. Born in Ponce, Puerto Rico, Isa came to the U.S. with a dream, but things didn’t turn out how she expected. Despite the challenges, she lived life on her own terms, never caving to societal pressures. From her no-nonsense attitude ("no tenía pelos en la lengua") to her infectious energy, Isa’s presence always reminded everyone of the true essence of Puerto Rico.